Don’t be Stubborn about Carrying Craft Soda

Sixty-one percent of adults say they’d be likely to purchase beverages that are naturally sweetened.1 In fact, carbonated beverage sales at natural channels experienced a 14.3 percent sales gain from February 2013-15 and sales for CSDs sweetened with real sugar jumped 22.2 percent in that same time frame.2 Sodas with natural sugars and authentic flavors such as Stubborn Soda®, are one of the reasons. This craft soda is a tasty way to indulge without imbibing a laundry list of artificial ingredients. Made with no artificial sweeteners, no high fructose corn syrup and natural flavors, Stubborn is taking aim at customers looking to mix up the traditional with unexpected flavor combinations like Black Cherry with Tarragon, Orange Hibiscus and Lemon Berry Açaì. On top of unique flavor profiles, Stubborn is packaged in glass bottles, which appeal to those who love retro packaging and their fountains include a "tap-like pouring ritual” called the Stubborn Tapper, and come with special glasses designed to enhance the flavor of the soda. This not only creates a high-end look, it warrants a higher price point that millennials and other adventurous drinkers are willing to pay.